Content

The content of a project proposal builds a narrative to convince the reader that there is a problem, and that this project can help address it. Each section of the proposal has a specific function.

The introduction and overview explain the “why” of the project – why is this project necessary? This section may include background information, an explanation of the relevance or importance of the problem, and a discussion of previous related work by others (i.e., a literature review with credible sources).

The aims/goals section is the “what” of the project – what do you want to achieve? This section should state clear and specific objectives, the scope of the project, and the beneficiaries of the project.

The budget, timeline, and staffing sections are the “how” of the project – how will this project be implemented? These sections should include a detailed timeline of activities/tasks, an estimate and breakdown of the funds/resources needed (e.g., stationery, catering, printing/photocopying, room hire), and an overview of the project team members and their roles.

The evaluation section should state the success criteria of the project and the methods and timing of monitoring and evaluation.

Structure

Like a report, project proposals use headings and subheadings which give structure to your writing by telling the reader what to expect. Always check your unit materials and marking criteria for required or suggested headings, which might include:

• Title 
• Abstract
• Introduction and overview (including the need/problem identified)
• Project Details
  •  Aims/Goals
  •  Outcomes (Measurable)
  •  Timeline
  •  Budget
  •  Staffing and Personnel
• Stakeholders / Partners
• Evaluation
• Conclusion
• References
• Appendices

Style

Project proposals use headings and subheadings and may include graphs, charts, tables and appendices to make the information more readable. Information may be presented in paragraphs, as well as in bullet points and numbered lists (although these should be used sparingly). Always check the instructions and marking criteria for your assignment as there may be specific requirements.

The language used in a project proposal follows the general rules of formal writing. It should be written in third person and should avoid language that overstates what the project can deliver.

Be mindful of verb tenses when writing each section. The introduction/overview section should be written in past and/or present tense: The impacts of food insecurity on the local community include….. A recent study found that…..

Other sections, such as the timeline, should be written in present/future tense: Volunteers will be trained over two days in intensive workshops.