Information Booklet

An information booklet delivers relevant information on a topic for a given target audience, presented in a style that is easy to understand and visually engaging. Always consider the audience for the booklet when choosing the design, layout and content. 


The format of an information booklet can vary, however, there are common elements, including:

  • A front cover. The cover design should be simple yet attractive and relevant for the intended audience (e.g. ACAP Student Counsellors). Keep titles succinct and focused and the graphics in the background eye-catching, yet relevant
  • A table of contents. This is recommended, but not necessary. It is useful for those who are searching for specific information in the booklet, but not necessary if the booklet has very few sections that are clearly organised.
  • An introduction. Why are you writing the information booklet? This section confirms the relevance of the booklet for the audience. This would be the appropriate place to give background information on your topic, define the issue and give an overview of the booklet content.
  • Sections arranged by topic. The content of these sections will be determined by your assessment details and your thorough review of the relevant literature. Each section should contain one broad topic. As this is an assignment, you are expected to demonstrate analysis and evaluation of your sources and cite appropriately according to APA requirements.


  • The language is clear, precise and concise.
  • The text needs to be easy to navigate with the help of headings and subheadings, text boxes and colour.  Sections should flow logically so that your audience can locate information easily.
  • Your audience will determine the formality of your writing - style may be less formal for a lay audience, more formal for professional peers.
  • Include references to add credibility and acknowledge your sources
  • Use diagrams, images and tables that enhance your content: information, not decoration


Generally, Information Booklets have the following formatting:

  • Program: MSWord
  • Paper size: A4
  • Pages: Four or more, plus references.
  • Orientation: Portrait or Landscape, depending on which you feel works best for your information and audience. A template is available here to help you with this.
  • Font: Times New Roman is to be used throughout. Headings may use a larger font size. Colour and alignment may be varied as appropriate for increased visual impact.
  • Reference list: Include a standard, APA7-formatted reference list on the final page in Times New Roman 12pt.

*Always check the marking criteria and with your Educator for instructions specific to the assessment.