Information Booklet

An information booklet delivers relevant information on a topic for a given target audience, presented in a style that is easy to understand and visually engaging.

Consider the audience for the booklet when choosing the design, layout and content. 


·         The language is clear, precise and concise.

·         Text needs to be easy to navigate with the help of headings and subheadings, text boxes and colour.  Sections should flow logically so that your audience can locate information easily.

·         Your audience will determine the formality of your writing - style may be less formal for a lay audience, more formal for professional peers.

·         Include references to add credibility and acknowledge your sources

·         Use diagrams, images and tables that enhance your content: information, not decoration